Since working from home, my style has gone from fashion statement to leggings…period. It’s all about minimal effort, yet being camera ready at all time. Except in the summer. Summer…is just easier.
Summer is my favorite season. I love the warm weather, the cooler nights, and the relaxed look and feel of the clothing. If I could wear summer clothing year round, I would. Call me crazy, but I just feel better about myself when my skin is sun-kissed and I can throw on a casual dress and flip flops.
So imagine my surprise one day during my early morning phone scrolling, when I came across this:
I’m no fashion maven, and it’s been decades since I’ve cracked open a Vogue, but “Coastal Grandmother” is a style?
It – in fact – is.
And not only is it a style, it’s a style I like. Think Diane Keaton in “Something’s Gotta Give”: all creams and whites and linens and straw hats and a beach house. This is a look I can get behind! (especially the beach house).
This style is such a thing, that it was featured on The Today Show, and Glamour. There’s even a Spotify playlist!
Honestly, I have had this summer vibe long before a TikTok video put a name to it. I live in my white jeans and cotton pullovers in the summer. I’m all sandals, all day. Casual is my middle name. And, apparently, Grandmother is my last name.
The key to Coastal Grandmother style is to be comfortable, yet stylish. Keep a light color palette and breathable fabrics. This style pairs well with Sauvignon Blanc and a chaise lounge.
And even though I wake up crooked every morning and need to ‘walk off my sleep’, you don’t have to be an actual grandmother to be a Coastal Grandmother! Who knew?
But AARP doesn’t seem to have gotten that message that I’m not quite a senior, however, because my inbox looks like this:
I think this style is my destiny. I have been telling Mr. KK for YEARS that I would be my best self in a beach house. Something small and walking distance to the ocean, where I can be a Coastal Grandma until my heart’s content. Sip cocktails, and walk the beach for seashells to put in my canvas tote, a straw hat protecting my face from the sun. And I would have an entire wardrobe of cream, off-white, café au lait and chambray.
I’m so dedicated to this plan, that I created my own Coastal Grandma Chic mood board for inspo.
If you’re looking for me, I’ll be perusing beach houses for sale and shopping for cashmere wraps and canvas totes.